The Problem: Invalid Clicks and Click Fraud

The largest threat to any Pay-per-Click advertising network is the potential for a high volume of invalid clicks, commonly referred to as Click Fraud. Click Fraud can be as small as a single user clicking on ads all day, to a large scale attack by a network of computers. If left unchecked, this type of activity will destroy the integrity of any Pay-per-Click advertising network.

The Solution: Click Definition Services by inClick

Today's fraudsters are becoming more and more advanced in the tactics used to generate invalid imressions and clicks. Because of how quickly new threats are discovered, we have developed a proactive approach to defend your network, our exclusive Click Definition Service. While we cannot go into the exact nature of the definitions, we can say that each definition has been through an extensive set of tests before being delivered once per hour to your inClick Ad Server. The end result: increased protection of your network's integrity and quality.

Why do we provide such a service? Because we believe your advertisers should get what they pay for, real results. After all, our success is due to yours.

The Result: High Quality Traffic

By delivering better quality traffic, your advertisers are not only going to continue advertising with your network, but are apt to increase their bid amounts. Click Definition Service, an inClick exclusive, designed to improve your bottom line.

How can the inClick Ad Server help you?

Ask us! Our team is available to answer your questions by email, on-line chat, and by phone.