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The Challenge: Invalid Traffic and Click Fraud
The largest threat to any advertising network is the potential for a high volume of invalid clicks, commonly referred to as Click Fraud. Click Fraud can be as small as a single user clicking on ads all day, to a large scale attack by a network of computers. If left unchecked, this type of activity will destroy the integrity of any advertising network.
The Answer: Traffic Definition Services by inClickToday's fraudsters are becoming more and more advanced in the tactics used to generate invalid impressions and clicks. Because of how quickly new threats are discovered, we have developed a proactive approach to defending your network, our exclusive Traffic Definition Service. While we cannot go into the exact nature of the definition itself, we can say that each definition has been through an extensive set of validation tests before being delivered your inClick Ad Server every hour. The end result: increased protection of your network's integrity and quality.
Why do we provide such a service? Because we believe your advertisers should get what they pay for, real results. After all, our success is due to yours.
The Result: High Quality TrafficBy delivering better quality traffic, your advertisers are not only going to continue advertising with your network, but are apt to increase their bid amounts. Click Definition Service, an inClick exclusive, designed to improve your bottom line.
How can the inClick Ad Server help you?