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FAQ Home > System Setup & Management

Can I use inClick as a Google alternate ad?
Article ID: #000068

Yes, you can!

Setting up inClick Ad Codes as a Google Alternate

If you use the Google AdSense program, then you will definitely want to read this Frequently Asked Question.

As a member of the Google AdSense program, you know that from time to time, Google will display public service ads (PSAs) when Google is unable to provide AdWords ads. Since you would not get paid for these PSAs, you can assign PetLinks to fill in the otherwise lost space.

What is an Alternate Ad?

Google has described the Alternate Ads in the AdSense FAQ as:

Alternate Ads allow you to monetize your ad space in the event that Google is unable to serve targeted ads to your page. By specifying an image or ad server of your choice, you can make sure that your advertising space is always being used effectively, either by targeted AdWords ads, or by your own choice of content. Alternate Ads count as page impressions like any other ad. Google does not keep track of clicks on alternate ads and you will not receive revenue for them.

Alternate Ads, if specified, will be shown when there are no targeted ads available for your page. The ad space will not be branded as 'Ads by Google'.

To use the inClick Ad Server as the Alternate Ad provider, just follow these steps:

Determine which layout you are using. As of this FAQ, inClick supports the Banner, Leaderboard, Skyscraper, and Rectangle. For this example, we will use the Skyscraper as our example.
Create an HTML page on your web site with ONLY the corresponding ad code from the inClick ad server, in this case, the Skyscraper. It should look like this. We named this file skyscraper.html.
Update your Google AdSense Code. In the Google AdSense Code, you will add the following line:

google_alternate_ad_url = "";

Your ad code should look something like this:

google_ad_client = "your_google_client_id";
google_alternate_ad_url = "";
google_ad_width = 120;
google_ad_height = 600;
google_ad_format = "120x600_as";

You are done! When no ads are available from the Google Network, inClick ads will be displayed as the Alternate Ad.

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