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What is inContext and how does it work?
Article ID: #000139

inContext is the contextual engine behind the inClick Ad Server.

With inContext enabled, the ad server will attempt to match the currently available paid advertising to the content of the page in which the ads are to be delivered. Ads from the house account are not used as inContext indicators.

It is important to note that you must have a few paid ads that are keyword enabled in order for inContext to work effectively. Otherwise, Run of Channel ads will appear until a match is found.

The Indexing Process
The inContext engine processes pages based on certain requirements. Some important information regarding this process:
· Only pages where an ad code has been inserted will be indexed.
· A page that has ad coded inserted is added to a list of pages to be indexed by the inClick Ad Spider. The background process indexes the provided URL’s later. We do not index pages in real-time when ads are delivered.
· If a Keyword or phrase is entered into the ad code, it will override inContext results.
· Pages are indexed in batches and not in real-time.
· Indexing of new pages typically occurs in five minutes from being discovered, but can take up to 72 hours depending on load.
· inContext uses a two stage approach to locate ad matches. At the first stage, a pre-scan occurs before the page has been indexed by the inClick Ad Spider. The second stage occurs after the inClick Ad Spider has indexed the page. Relevancy of the delivered ads improves after the second stage.
· A page will be re-indexed and re-optimized every 72 hours. If a page is indexed now, and new ads are added to the system with a new set of keywords and phrases after the page has been indexed, it may take up to 72 hours for those ads to appear with the new keyword set provided. This is part of the optimization routine.

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